RoboHead Blog
The latest insights and recommendations from the RoboHead team, driven by over 15 years of project management experience with in-house creative and marketing teams.
Webinar: Managing Project Budgets and Expenses
Learn from the experts at RoboHead how our companies are using the finance tab to track their project’s budgets and actual expenses. Whether you are an admin or project manager this webinar was built for you.
Is marketing productivity taking a three day weekend?
Written by Dan Perez — President, RoboHeadSeptember 9, 2020 It is no secret that things around the office (when we all used to work in an office) slow down on Fridays. Calendars that look like Jenga™ towers Monday-Thursday suddenly have conspicuous gaps on Friday and you’ll be hard-pressed to find a person brave (or foolish) […]
3 kinds of reports every marketing manager needs to monitor
Intuition is no longer enough to survive as a marketing manager. To make effective business decisions, you need hard data. But obsessing over individual KPIs isn’t going to get you very far. Instead, you need robust reports that show you the big picture so you can accomplish your strategic goals. If you’re using project management software, you […]
The key to making better decisions as a marketing leader
As the manager of a marketing or creative services department, you have to make a lot of decisions. From hiring to assigning individual projects, you need to consider both the big picture and the granular details to ensure success for your team. But making decisions is always easier said than done. To be confident in […]
Webinar: Learn all about our NEW annotation tools, RoboScripts, and more.
RoboHead is quickly responding to our customer’s needs by making significant enhancements to our Review and Approval functionality.
How to accelerate the content review and approval process in 4 simple steps
Delay in a project’s review and approval process are among the most common problems for marketing and creative services teams. Some stakeholders want to micromanage every aspect of a creative project, while others seem to disappear from the face of the Earth when you need them to sign off on something. For other teams, it’s […]
As Q2 2020 ends, marketing starts to recover from the COVID-19 pandemic.
Boston, MA — August 11, 2020 — Marketing project activity reached its highest point, post-COVID, on August 3, 2020, according to the RoboHead 10000 marketing index. The last week of July 2020 also showed a 10% increase in activity since the week ending April 11 (excluding holidays), according to the index. However, for the same […]
How to sell time tracking to your marketing team
Implementing time tracking can prove to be an invaluable tool for any marketing or creative services department. It can provide critical insights about your operation, allowing you to prioritize projects more effectively and optimize your internal processes. But that’s probably not how the members of your team will see it. Many employees find time tracking […]
Marketing activity stabilizes, hoping for a recovery.
Boston, MA ― July 20, 2020 Marketing activity has stabilized during the months of June and July 2020 after a near free fall from the week ending March 7 to the week ending April 11. During this time, marketing activity declined by 30%. Although marketing activity from April 11 to July 11 (excluding holidays) is […]
Resource planning: Why you should rethink your efforts
Resource planning is a central part of any project manager’s job. At the most basic level, it’s the process you use to make sure work is delegated appropriately. But for marketing and creative services teams, it can be so much more. When done correctly, resource planning is about optimizing the way you leverage human capital […]