Is daylight savings time costing Marketing productivity?
On March 15, the first business day after daylight savings, activity from 9:00 – 10:00 AM EDT was down 14% from the preceding four Mondays during the same time period.
About the Index
RoboHead 10000 tracks marketing activity in real time across industries, geographies, and company sizes during a given time period. In order to account for continuously adding new users, the raw data is averaged by two ratios, involving users and accounts, in order to normalize the resulting data. At the beginning of the year for each time period (daily, weekly, monthly, and quarterly), 100 has been assigned as a constant, so that all future data for that period will be measured against that relative value.
Holiday activity is included, showing declines during those time periods.
As Q2 2020 ends, marketing starts to recover from the COVID-19 pandemic. (August 11, 2020)
Marketing activity stabilizes, hoping for a recovery. (July 20, 2020)
Questions about the index?
Please contact the RoboHead team at RoboHeadPR@aquent.com.