Boston, MA — August 11, 2020 — Marketing project activity reached its highest point, post-COVID, on August 3, 2020, according to the RoboHead 10000 marketing index. The last week of July 2020 also showed a 10% increase in activity since the week ending April 11 (excluding holidays), according to the index. However, for the same August 3 time period, the RoboHead 10000 index is 21% lower year over year. RoboHead 10000’s upward trend is indicative of gains in the broader economy.
The RoboHead 10000 is the first index to provide near real-time insight into the health of marketing. It tracks marketing project activity on a daily, weekly, monthly, and quarterly basis in relation to socioeconomic events. The index measures the activities of marketing departments across the country, in different industries, and of varying company sizes. The RoboHead 10000 shows the general trend of marketing activity utilizing key metrics such as project starts, tasks assigned, and reviews and projects completed that are normalized by a numerical anchor.
RoboHead, a division of Aquent, is a project management software solution designed for marketing and creative professionals. Its easy-to-learn and quick-to-implement software is designed to solve the day-to-day challenges of project managers, graphic designers, marketing directors, and creative directors. To learn more, visit robohead.net.