Boston, MA ― July 20, 2020
Marketing activity has stabilized during the months of June and July 2020 after a near free fall from the week ending March 7 to the week ending April 11. During this time, marketing activity declined by 30%.
Although marketing activity from April 11 to July 11 (excluding holidays) is down 16.3% from the same period last year, the weekly marketing activity has stayed roughly the same. This indicates that as many states began reopening, the marketing industry appeared to reopen as well.
The RoboHead 10000 is the first index to provide near real-time insight into the health of marketing. It tracks marketing project activity on a daily, weekly, monthly, and quarterly basis in relation to socioeconomic events. The index measures the activities of marketing departments across the country, in different industries, and of varying company sizes. RoboHead 10000 shows the general trend of marketing activity utilizing key metrics such as project starts, tasks assigned, and reviews and projects completed that are normalized by a numerical anchor.
RoboHead, a division of Aquent, is a project management software solution designed for marketing and creative professionals. Its easy-to-learn and quick-to-implement software is designed to solve the day-to-day challenges of project managers, graphic designers, marketing directors, and creative directors. To learn more, visit robohead.net.
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