About the Index

RoboHead 10000 tracks marketing activity in real time across industries, geographies, and company sizes during a given time period. In order to account for continuously adding new users, the raw data is averaged by two ratios, involving users and accounts,  in order to normalize the resulting data. At the beginning of the year for each time period (daily, weekly, monthly, and quarterly), 100 has been assigned as a constant, so that all future data for that period will be measured against that relative value. 

Holiday activity is included, showing declines during those time periods.

How the RoboHead Index is calculated.

Articles and Insights Related to the Index

Questions about the index?

Please contact the RoboHead team at

RoboHeadPR@aquent.com.