Creative teams are facing an uphill battle. With budget cuts, the rapid rise of AI, and leadership questioning the value of creative work, it’s a tough time to be in marketing and design. Yet, despite these challenges, creativity remains a critical driver of business success.
RoboHead’s latest data reveals that creative teams are being asked to do 14% more work with 10% fewer people. At the same time, AI adoption among creatives increased by 50% from 2023 to 2024, raising concerns about job security and automation. Moreover, many companies still fail to see creative work as a strategic asset, treating it instead as a cost center.
But creative professionals don’t have to accept these changes passively. Our latest Creative & Marketing Benchmark Report outlines the toughest trends creatives are facing and offers practical tools and insights to help your team push back, adapt, and thrive in today’s environment.
Inside, you’ll discover:
✔️ Where teams are gaining (and losing) efficiency
✔️ How leading teams are embracing AI without losing creative control
✔️ Real data on stakeholder demands, approval cycles, and productivity trends
✔️ Smart strategies for proving the value of your creative work
Whether you’re a creative leader trying to advocate for your team or a marketer navigating shifting priorities, this guide is your playbook for staying sharp, staying strategic, and staying ahead.
👉 Download the full report now and start turning challenges into opportunities.
