The key to making better decisions as a marketing leader

As the manager of a marketing or creative services department, you have to make a lot of decisions. From hiring to assigning individual projects, you need to consider both the big picture and the granular details to ensure success for your team. But making decisions is always easier said than done. To be confident in […]

As Q2 2020 ends, marketing starts to recover from the COVID-19 pandemic.

Boston, MA — August 11, 2020 — Marketing project activity reached its highest point, post-COVID, on August 3, 2020, according to the RoboHead 10000 marketing index. The last week of July 2020 also showed a 10% increase in activity since the week ending April 11 (excluding holidays), according to the index. However, for the same […]

Marketing activity stabilizes, hoping for a recovery.

Boston, MA ― July 20, 2020 Marketing activity has stabilized during the months of June and July 2020 after a near free fall from the week ending March 7 to the week ending April 11. During this time, marketing activity declined by 30%.  Although marketing activity from April 11 to July 11 (excluding holidays) is […]