Written by Abbie Hatch, Marketing Manager for RoboHead
Great leaders are always looking for continual improvement. But, harnessing people and helping them achieve their fullest potential is complicated. If you apply a data-driven approach to your decision-making, you’ll love this new piece of data: Tuesdays are the most productive day of the week, according to data from the RoboHead 10000.
Breaking Down the Data
For leaders managing creative teams, measuring this productivity can be elusive. Each project is unique and it’s almost impossible to compare apples to apples. That’s why RoboHead created the RoboHead 10000—the only productivity index specifically measuring productivity exclusively for marketing and productivity.
The RoboHead 10000 relies on advanced math and metrics to assign an index value for each day’s activity based on over 10000 marketing and creative professionals’ activities. At the beginning of the year for each time period (daily, weekly, monthly, and quarterly), 100 has been assigned as a constant, so that all future data for that period will be measured against that relative value. Four years of data makes shows us that Tuesday offers the highest average activity. Here’s the summary:
| Monday: | 93.76 |
| Tuesday: | 101.69 |
| Wednesday: | 97.1 |
| Thursday: | 93.06 |
| Friday: | 80.51 |
It’s clear as day that Tuesday is when your team is most productive, while Friday, understandably, is when everyone’s mentally checked out and on to the weekend.. This data is supported by conclusions from other studies, including one self-reported survey which found that Tuesday is believed to be the most productive day of the week.
Using the Data: Stop Scheduling Meetings on Tuesdays
Every team’s structure is going to be different and no solution is one-size fits all. But, one application of this information is to actually lean into what’s working and make Tuesday your power day. Limit meetings! Give your team the full chance to focus on that day. What can this do for your team?
✅ Unleash Creativity: With a meeting-free Tuesday, your team can dive deep into their projects, fostering creativity and innovation.
✅ Supercharge Efficiency: Without meetings to distract them, your team can concentrate on completing tasks efficiently, making full use of their energy surge.
✅ Boost Workplace Satisfaction: A predictable day without meetings can help your team manage their time better, reducing stress by as much as 26% and enhancing job satisfaction.
Supporting Your Team’s Productivity
Whether you decide to implement a meeting-free day or try another tactic to channel your team’s creativity, you are going to need a solid infrastructure in place to make asynchronous work more feasible.
✅ Create Transparency in Your Projects: Many creative groups spend their meeting time giving status updates and going back and forth on simple logistics. Housing your project data and status in a shared workspace makes it easy to cut wasted time and empower everyone to do their best work.
✅ Give People the Right Amount of Work: Understanding what each person has on their plate at a high level allows you to assign projects more appropriately, reducing stress and allowing for more balanced departments.
✅ Set Aside Time for Collaboration: The best meetings go beyond tactical logistics and inspire better creativity. By moving logistical conversations to your project management tool, you allow for more time to tackle more strategically important work in meetings.
The best way to create a culture of productivity is to empower your team members to own their own processes. By tracking overall progress and using data to drive your decisions, you can empower your team to crush every goal that may come your way. Having meaningful processes that aid in this flow are sure to make even your Fridays more impactful.
About RoboHead:
RoboHead is a project management platform built for creative and marketing teams that gets everyone on the same page and allows you to focus on creative work that drives your company’s growth. Learn more at RoboHead.net.
About the Index:
RoboHead 10000 tracks marketing activity in real-time across industries, geographies, and company sizes during a given time period. In order to account for continuously adding new users, the raw data is averaged by two ratios, involving users and accounts, in order to normalize the resulting data. At the beginning of the year for each time period (daily, weekly, monthly, and quarterly), 100 has been assigned as a constant, so that all future data for that period will be measured against that relative value.
