Behind the Process: Terrence Wiggins on Launching Products That Own Space in the Customer’s Mind
Episode Summary In this episode of Behind the Process, host Will Goad sits down with Terrence Wiggins, Peripheral Marketing Leader at Cordis, to unpack what it really takes to bring cardiovascular and peripheral arterial technology to market. With more than 40 product launches under his belt, Terrence shares how he approaches unmet clinical need, competitive […]
Change Management is Your Secret Weapon: Lessons in Expanding RoboHead Use
Behind the Process with Ann Buice, Arch Capital Group When you introduce new software to your team, you’re not just implementing a tool—you’re managing change across people, processes, and expectations. That’s the lesson Ann Buice, who leads process improvement and project management at Arch Capital Group, has learned over more than a decade of driving […]
AAA Washington’s Marketing Team Driving Efficiency with RoboHead
Background AAA Washington fuels countless road trips and journeys through its insurance and travel services — but their own internal project journey was once falling flat. Today, their in-house creative team of 12 handles everything from environmental graphics and print pieces to digital display ads, social media reels, and short-form video, all managed through RoboHead. […]
How City Year Scales National Creative Strategy with RoboHead
Intake Forms: Standardize requests to eliminate “email tag.” Annotation Tools: Centralize feedback and explain design logic in real-time. Scalability: Empower a small team to manage national-level demand City Year is a national nonprofit operating in 29 cities across the U.S. Their “Student Success Coaches” serve as mentors and tutors in public schools, providing an essential […]
Children’s Mercy Hospital: Scaling Creativity Amidst a 46% Surge in Demand
Key Results Managed a 46% increase in design requests year-over-year without doubling headcount. Unified an 8,000-person organization under a single creative intake “front door.” Eliminated the “Expert Bottleneck” by decentralizing project management through a tiered “Circle of Trust” model. Improved Executive Visibility by replacing anecdotal feedback with hard capacity and volume data. The Challenge: Invisible […]
How Aviva Canada Keeps Creative Operations Organized and Audit-Ready with RoboHead
The Impact Audit-Ready at Any Time: RoboHead provides a full trail of every project’s approvals and decisions. Continuity Through Change: Project knowledge remains intact, no matter how the team evolves. Simplified Collaboration: Centralized communication replaces scattered threads and lost context. Operational Confidence: The team can move quickly without sacrificing accuracy or compliance. For creative teams […]
Loma Linda University Health Stays Flexible and Efficient with RoboHead
How a “Small but Mighty” Team Delivers Big Results with RoboHead By combining structure with adaptability, the LLUH team has built a system that allows them to: Handle large volumes of requests without losing visibility. Maintain brand consistency across campaigns and collateral. Stay compliant with the unique requirements of healthcare marketing. Foster collaboration between creative […]