In-house marketing and creative teams are under a lot of pressure to deliver great work quickly and efficiently. You may have tried any number of free productivity and collaboration tools, but after introducing multiple new solutions and going through the process of getting everyone up to speed, you’re not seeing the uptick in productivity you were hoping for. Now what? Here’s a look at why those tools may not have performed for you and why investing in a project management software may be just what you need to boost productivity for your marketing and creative team.
Why didn’t my productivity tools work?
When it comes to productivity, it’s all about finding the right alignment and combination of features to help your team succeed. So, chances are the productivity and collaboration tools you used didn’t fail to deliver results because they don’t work. But rather, they didn’t work for you, your process and your unique needs.
For example, you may have tried one of the many team communication tools out there. However, if the real issue hampering productivity is that team members don’t know what to communicate about because they lack insight into project status, any solution won’t really help them be more productive.
Using too many of these solutions can also negatively impact productivity. If some team members regularly use a free tool to manage project tasks while others rely on Gmail Chat or email for project updates, your team won’t be on the same page. This can lead to confusion, miscommunication and other problems that may require meetings to sort out, wasting valuable time that could be spent getting work done.
So what do I do now?
Take a second to step back and evaluate your entire project request, creation, and delivery process. Try to determine what issues are actually holding you back from being the most productive team you can be. Maybe it’s your workflow structure (or lack thereof), maybe it’s everyone not having visibility into the same information, or maybe it’s not having the reports you need to know how you’re doing on any of these areas.
Chances are there’s more than one issue that’s holding you back, or at the very least, that could be improved upon to make your marketing and creative team more productive. To optimize your entire project creation process from initiation to completion, consider using a project management and collaboration solution like RoboHead. Although there are many different types of project management software on the market today, RoboHead is specifically designed for in-house creative and marketing teams. That means it’s tailored to meet your unique needs, so you can ditch the other apps and get everything you need in one solution.
RoboHead is truly a comprehensive project management tool and collaboration solution that manages not just the project, but the deliverable as well. With innovative features that align with the way you already work, you can streamline your processes and increase productivity for your team.
