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3 kinds of reports every marketing manager needs to monitor

Intuition is no longer enough to survive as a marketing manager. To make effective business decisions, you need hard data. But obsessing over individual KPIs isn’t going to get you very far. Instead, you need robust reports that show you the big picture so you can accomplish your strategic goals. If you’re using project management software, you […]

The key to making better decisions as a marketing leader

As the manager of a marketing or creative services department, you have to make a lot of decisions. From hiring to assigning individual projects, you need to consider both the big picture and the granular details to ensure success for your team. But making decisions is always easier said than done. To be confident in […]

As Q2 2020 ends, marketing starts to recover from the COVID-19 pandemic.

Boston, MA — August 11, 2020 — Marketing project activity reached its highest point, post-COVID, on August 3, 2020, according to the RoboHead 10000 marketing index. The last week of July 2020 also showed a 10% increase in activity since the week ending April 11 (excluding holidays), according to the index. However, for the same […]

How to sell time tracking to your marketing team

Implementing time tracking can prove to be an invaluable tool for any marketing or creative services department. It can provide critical insights about your operation, allowing you to prioritize projects more effectively and optimize your internal processes. But that’s probably not how the members of your team will see it. Many employees find time tracking […]

Marketing activity stabilizes, hoping for a recovery.

Boston, MA ― July 20, 2020 Marketing activity has stabilized during the months of June and July 2020 after a near free fall from the week ending March 7 to the week ending April 11. During this time, marketing activity declined by 30%.  Although marketing activity from April 11 to July 11 (excluding holidays) is […]