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How to accelerate the content review and approval process in 4 simple steps

Delay in a project’s review and approval process are among the most common problems for marketing and creative services teams. Some stakeholders want to micromanage every aspect of a creative project, while others seem to disappear from the face of the Earth when you need them to sign off on something. For other teams, it’s […]

As Q2 2020 ends, marketing starts to recover from the COVID-19 pandemic.

Boston, MA — August 11, 2020 — Marketing project activity reached its highest point, post-COVID, on August 3, 2020, according to the RoboHead 10000 marketing index. The last week of July 2020 also showed a 10% increase in activity since the week ending April 11 (excluding holidays), according to the index. However, for the same […]

How to sell time tracking to your marketing team

Implementing time tracking can prove to be an invaluable tool for any marketing or creative services department. It can provide critical insights about your operation, allowing you to prioritize projects more effectively and optimize your internal processes. But that’s probably not how the members of your team will see it. Many employees find time tracking […]

Marketing activity stabilizes, hoping for a recovery.

Boston, MA ― July 20, 2020 Marketing activity has stabilized during the months of June and July 2020 after a near free fall from the week ending March 7 to the week ending April 11. During this time, marketing activity declined by 30%.  Although marketing activity from April 11 to July 11 (excluding holidays) is […]

Resource planning: Why you should rethink your efforts

Resource planning is a central part of any project manager’s job. At the most basic level, it’s the process you use to make sure work is delegated appropriately. But for marketing and creative services teams, it can be so much more. When done correctly, resource planning is about optimizing the way you leverage human capital […]

RoboHead 10000

Three months ago, we all came into work thinking we had a pretty good grip on what we’d be working on for the next several months.