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As Q2 2020 ends, marketing starts to recover from the COVID-19 pandemic.

Boston, MA — August 11, 2020 — Marketing project activity reached its highest point, post-COVID, on August 3, 2020, according to the RoboHead 10000 marketing index. The last week of July 2020 also showed a 10% increase in activity since the week ending April 11 (excluding holidays), according to the index. However, for the same […]

How to sell time tracking to your marketing team

Implementing time tracking can prove to be an invaluable tool for any marketing or creative services department. It can provide critical insights about your operation, allowing you to prioritize projects more effectively and optimize your internal processes. But that’s probably not how the members of your team will see it. Many employees find time tracking […]

A new normal? Marketing activity stabilizes, hoping for a recovery.

Written by Anne Aretz — Product Marketing ManagerJuly 20, 2020 Rather than relying on quarterly or yearly budget reports to understand the state of marketing, there is now an index that can give you a barometer of marketing activity in near real time: the RoboHead 10000. Through insight into marketing activity trends, you can see […]

Resource planning: Why you should rethink your efforts

Resource planning is a central part of any project manager’s job. At the most basic level, it’s the process you use to make sure work is delegated appropriately. But for marketing and creative services teams, it can be so much more. When done correctly, resource planning is about optimizing the way you leverage human capital […]

RoboHead 10000

Three months ago, we all came into work thinking we had a pretty good grip on what we’d be working on for the next several months.

The secret to creating alignment for your organization

How do you get a large, diverse group of people, all with their own interests and responsibilities, to buy in to the same goals and strategies? Achieving alignment is a struggle for any organization, and there are lots of approaches on how to do it. Many of these focus on big-picture ideas and getting people […]