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3 kinds of reports every marketing manager needs to monitor

Intuition is no longer enough to survive as a marketing manager. To make effective business decisions, you need hard data. But obsessing over individual KPIs isn’t going to get you very far. Instead, you need robust reports that show you the big picture so you can accomplish your strategic goals. If you’re using project management software, you […]

How to accelerate the content review and approval process in 4 simple steps

Delay in a project’s review and approval process are among the most common problems for marketing and creative services teams. Some stakeholders want to micromanage every aspect of a creative project, while others seem to disappear from the face of the Earth when you need them to sign off on something. For other teams, it’s […]